This post is part of our regular series of interviews with people across Asia-Pacific who’ve caught our eye, using the Internet to create, connect and grow.
Karyabudi Mohd.Aris of Les Copaque in Kuala Lumpur
How would you describe Les Copaque in one sentence?
We’re a pioneering Malaysian production company behind some of the most popular 3D animations in the world today, including Upin & Ipin.
For readers outside Asia, Upin & Ipin are twin brothers whose lives and adventures we follow as they and their friends journey through their kampung, or Malay village.
Why did you choose to go online?
We began by producing animated series for TV channels — Disney, Nickelodeon, and stations in fifteen countries including Malaysia. But unlike television, YouTube gives us borderless distribution advantages that no other channel can, as well as the potential to access every household worldwide. With over 1 billion viewers each month, it allows us to reach more people than we could ever imagine.
The ability to watch YouTube content on different screens — from in your hand to your home — means it’s a lot more fan-friendly, which is the first step to going viral. Importantly, YouTube provides us with a platform to engage our audience directly. With the help of YouTube analytics, we are able to better understand our audience’s needs and what they like, which we can cater to when developing new content. We also wanted to benefit from the ad revenue potential that this free platform offers. So really, it was a no-brainer and we would have gone online sooner or later. Sooner is clearly better than later!
Where’s the Internet going to take Les Copaque next?
We recently announced a new production — DaDuDiDo, which will be shown exclusively on YouTube and offers us greater monetization potential. One of our goals is to show the world that Malaysian creators can go global. We also look forward to using the Internet to sell a full line of merchandise.
Who’s your Internet idol and why?
PSY. Overnight, he went from being a singer who was hardly known outside of South Korea, to a global superstar. He’s also the first person in the YouTube era to secure a place in world pop-culture history.
Posted by Karyabudi Mohd.Aris, International Marketing Manager, Les Copaque
Karyabudi Mohd.Aris of Les Copaque in Kuala Lumpur
How would you describe Les Copaque in one sentence?
We’re a pioneering Malaysian production company behind some of the most popular 3D animations in the world today, including Upin & Ipin.
For readers outside Asia, Upin & Ipin are twin brothers whose lives and adventures we follow as they and their friends journey through their kampung, or Malay village.
We began by producing animated series for TV channels — Disney, Nickelodeon, and stations in fifteen countries including Malaysia. But unlike television, YouTube gives us borderless distribution advantages that no other channel can, as well as the potential to access every household worldwide. With over 1 billion viewers each month, it allows us to reach more people than we could ever imagine.
The ability to watch YouTube content on different screens — from in your hand to your home — means it’s a lot more fan-friendly, which is the first step to going viral. Importantly, YouTube provides us with a platform to engage our audience directly. With the help of YouTube analytics, we are able to better understand our audience’s needs and what they like, which we can cater to when developing new content. We also wanted to benefit from the ad revenue potential that this free platform offers. So really, it was a no-brainer and we would have gone online sooner or later. Sooner is clearly better than later!
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| The Les’ Copaque team |
Where’s the Internet going to take Les Copaque next?
We recently announced a new production — DaDuDiDo, which will be shown exclusively on YouTube and offers us greater monetization potential. One of our goals is to show the world that Malaysian creators can go global. We also look forward to using the Internet to sell a full line of merchandise.
Who’s your Internet idol and why?
PSY. Overnight, he went from being a singer who was hardly known outside of South Korea, to a global superstar. He’s also the first person in the YouTube era to secure a place in world pop-culture history.
Posted by Karyabudi Mohd.Aris, International Marketing Manager, Les Copaque
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